Generate an end-to-end launch plan with positioning, GTM motion, paid media brief, and day-one metrics
A complete launch playbook: ICP refinement, messaging hierarchy, launch-week sequencing, paid acquisition plan, PR hook, and the telemetry you need to judge week-one success.
Get Started — $29/moWhere teams get stuck
- PM, marketing, and sales each write their own launch doc and they contradict each other
- Positioning gets locked in early and never re-tested against the actual ICP
- Paid-media spend starts before messaging is validated, burning budget on weak creative
- Day-one telemetry is decided after launch, so week-one learnings are noise
- Launch postmortems never make it back into the next launch playbook
What you walk away with
- Positioning statement, messaging hierarchy, and 3 alternate angles tested against your ICP
- Week-by-week launch sequence (T-6 to T+4) with owner per task
- Paid-media brief (channel mix, creative concepts, budget splits)
- Day-one telemetry spec — which events, which dashboards, which thresholds trigger a response
- PR / launch-story hooks tuned to your category
How it works
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1
Define the launch brief
Product name, target ICP, category context, competitive alternatives, GA release date, and launch budget.
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2
Run Product Manager + Growth Hacker in sequence
The Product Manager produces the positioning and sequence. The Growth Hacker produces the experiment and channel plan.
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3
Add creative and media strategy
Pair with the Paid Media Creative Strategist and Social Media Strategist for channel-specific briefs and creative concepts.
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4
Lock the telemetry
The final deliverable includes an event taxonomy and a day-one dashboard spec you can hand to analytics.
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Frequently asked questions
Do I need a separate run for B2B vs B2C launches?
No — the specialists adapt based on the ICP you provide. The GTM motion (product-led, sales-led, community-led) is selected as part of the first stage, not hard-coded.
How is this different from hiring a launch consultancy?
A consultancy produces the same artefacts in 4–8 weeks for £30k+. PnotL produces them in ~30 minutes of specialist runtime for less than £25 of plan usage. The trade-off: you bring the deep domain context, we bring the methodology and structure.
Can I rerun if my launch slips?
Yes. Each run is independent — feed updated dates and constraints and get a refreshed plan. Many customers rerun monthly as the launch timeline firms up.