Get a structured paid-media audit across channels, creative, tracking, and attribution

Cross-channel audit of your paid media: account structure, targeting, creative performance, tracking integrity, and attribution model. Produces ranked waste, fix, and scale recommendations.

Get Started — $29/mo

Where teams get stuck

Agency reporting shows vanity metrics but not waste
Conversion tracking decays silently; offline conversions rarely round-trip
Creative fatigue is diagnosed by gut feel, not performance curves
Attribution models are inherited from defaults and never audited
iOS 17.4 / Chrome third-party cookie changes break signal paths no one noticed

What you walk away with

Channel-by-channel waste audit with £ at stake
Creative performance curve with fatigue and refresh recommendations
Conversion-tracking integrity check (pixel fire rate, offline match, signal loss)
Attribution-model stress test against your conversion profile
Prioritised fix + scale list with expected impact

How it works

1
Grant reporting access
Export channel reports (Google Ads, Meta, LinkedIn, programmatic) and tracking diagnostics. Redact account IDs if needed.
2
Run the Paid Media Auditor
Produces the core cross-channel waste audit and scale recommendations.
3
Layer tracking specialist
The Paid Media Tracking Specialist audits pixel/SDK integrity, offline upload, and signal-loss mitigation.
4
Act
Prioritised list of fixes ranked by £ at stake and effort-to-ship.